Media training basics include how to behave on-air so that your audience trusts you.

Whether you are a US presidential candidate, a new prime minister or a business leader launching a product or vision, we think this requires three key things:

1. Warmth – because it is a good idea if the audience likes you.
2. Authority – because it is an even better idea that it sounds as if you know what you are talking about.
3. Animation – because the studio and the microphone will ‘shrink’ you.  Most people have to be themselves plus 10% to come across well on-air.

But if you don’t have these great attributes how do you acquire on–air presence?